Advertising

A Salute to International Food

By Delphine Hirasuna | September 30, 2009September 4, 2014

italy

The photographs tell the whole story in this advertising campaign for the Sydney International Food Festival, sponsored by The Sydney Morning Herald, in Australia. The national flags represent the countries participating in the event’s World Chef Showcase Weekend (October 9-11) and are made up of ingredients and/or dishes for which each region is known. The promotion was created by WHYBIN/TBWA in Sydney, with Garry Horner as executive creative director and Trish Heagerty as food stylist.

Sustainability

Do RISD and Brown Reflect
the Changing Focus of Design?

By Delphine Hirasuna | September 25, 2009September 4, 2014

Better x Design, the student-run research center at Brown University and the Rhode Island School of Design in Providence, Rhode Island, is hosting its second annual “A Better World by Design” conference on the two campuses next weekend (Oct 2-4). Jan Chipchase, principal engineer at the Nokia Research Center, heads an impressive slate of 18 speakers known internationally for their ground-breaking use of design and architecture for social entrepreneurship and green innovation.

“Today’s students, no matter their academic concentration, are recognizing their unlimited potential to use integrative design methods to make the world a better place,” explains Willem Van Lancker, RISD ’10 Graphic Design, one of the conference’s chief organizers.

Advertising

ABSOLUTely Lyrical Installation Art

By Delphine Hirasuna | September 23, 2009September 4, 2014

Sometimes it seems insulting to call a television ad a “commercial,” especially when it feels like a very very short film on the making of installation art, akin to Christo’s red gates of Central Park. That’s how ABSOLUT Vodka’s “Anthem” ad struck us. Created by TBWA/Chiat/Day New York, the ABSOLUT ad has a poetic quality that is magic to view. Shot at six different locations, the film presents vignettes of artisans creating gigantic installations of words shaped out of blocks of ice, wheat, 2,000 hanging ABSOLUT bottles, flying lanterns, gigantic balloons, and a myriad of glass cylinders. It’s entertaining enough to keep you from heading to the refrigerator during commercial break. The creative team included CCO/Art Director Mark Figliulo, Creative Director Rob Baird, Art Director Hoj Jomehri, and Director Rupert Sanders.

Brand Logos

Target on the Up & Up

By Delphine Hirasuna | September 21, 2009September 4, 2014

Historically house brand packaging has been sad to look at. It’s as if shoppers were being told, “You want it cheaper than the national name brands, then don’t expect us to spend any money on pretty wrappers.” Increasingly, stores are concluding that packaging that looks inferior to national brands present a missed marketing opportunity. Instead of communicating value, it gives bargain-hunting shoppers the impression that the merchandise inside is just as shoddily produced.

Design Quizzes

Quiz: Cheese or Font?

By Delphine Hirasuna | September 17, 2009September 4, 2014

Cheese_font

This is a quiz to test your knowledge of cheese and/or type fonts. Created by Tony Gambone at mogrify.org in Richmond, Virginia, the quiz gives an unfair advantage to serious cheese lovers. However, if there is ever a quiz called “Chocolate or Font?”, some of us will leave you cheese lovers in the dust.

Click here to take mogrify’s quiz.

by Corporate Design Foundation

Month: September 2009