One thought on “Gap Climbs Back into the Box

  1. Might be interesting in their next iteration to explore the pluses and minuses of their first logo “the gap” simply using the letter “gap”, on the blue square but with softened corners, thereby creating a simple yet fresh, hip, contemporary letter form. It’s important to connect with brand conscious consumers. However hindsight is sometimes 20/20, but hopefully not myopic.

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