The cable TV channel home of Jon Stewart’s “The Daily Show” and “The Colbert Report,” Comedy Central has achieved a level of credibility that no longer matches its current logo. The name stuck on the globe with skyscrapers sprouting off the top looks like it was designed in a dorm room. Maybe it was. Once thought of as the basic cable channel featuring adolescent humor, Comedy Central has grown up. Its new logo, designed by The Lab, has too.
In explaining why the ten-year-old logo will be replaced in January, Bob Salazar, senior vice president, brand creative director at Comedy Central, says, “The upside down typography represents an ‘irreverent wink.’” He adds that it is also meant to fit all types of comedy, with all audiences on all platforms.
Although it actually looks like a copyright mark drawn by a dyslexic, the new logo is simple, clean and better suited for digital media. Some critics have charged that it looks like it was inspired by the uber-elegant Chanel logo – if so, that’s kind of funny too.