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@issue Team

Publisher: Studio Hinrichs
Editor: Delphine Hirasuna
Design Director: Kit Hinrichs
Designers: Carrie Cheung + Chloe Cunningham
@Issue: Journal of Business and Design is a blog that focuses on topics of interest to designers, mar-com managers and corporate executives.

Quote Of The Week

Get rid of everything that is not essential to making a point.
- Christoph Niemann

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Brand Logos

Books of a Feather Flock to Penguin

By Delphine Hirasuna | December 18, 2012September 4, 2014

It is hard to say what will happen to the penguin logo when Penguin Books and Random House complete their merger, announced in October, but I can’t imagine that the pudgy little bird won’t survive. Founded in the UK in 1935 to bring well-designed quality paperbacks to the market, Penguin Books made the flightless bird its trademark from the start. The first penguin was drawn by designer Edward Young, with Gill Sans specified for the typeface, and covers showing three bands of color used to organize titles by genre – orange for fiction, dark blue for biographies, etc. Typographer Jan Tschichold modified the logo in 1946 and redesigned some 500 Penguin books and also wrote a four-page design manifesto, “Penguin Composition Rules.” In 2003, Pentagram’s Angus Hyland tweaked the penguin logo some more.

Over the past 77 years, the Penguin brand has been extended into several different literary genre, all held together by its immediately recognizable trademark penguin. So, when the ad agency, Y&R Malaysia, was asked to create “More than Just Classics” campaign posters for the recent Kuala Lumpur International Book Fair, the penguin was an obvious visual choice to serve as the frame for the wide-ranging product categories the publishing house now offers.

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Other stories you might be interested in:

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  • Dunkin’ Ditches the Donuts

  • Ramen Shows Its True Flavors

  • Lacoste Alligator Yields to Endangered Species

  • Quiz: Brand Name Origins

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O Christmas Tree Ads, O Christmas Tree Ads →

Books

The World’s Best Typography: The 40th Annual of the Type Directors Club

This beautiful 384-page book features over 500 full-color images of international graphic design and type design in a wide range of categories, including books, magazines, corporate identities, logos, stationery, annual reports, video and web graphics, and posters.

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Museum
Exhibition


Last Supper in Pompeii: From the Table to the Grave
@San Francisco
Legion of Honor
April 18–August 30, 2020

The exhibition brings us back into this world by focusing on everyday life and especially on food and drink. Along with the pots, pans, and other paraphernalia in the distribution, preparing, and serving food, this exhibition includes glorious works of art, which reveal the splendor and luxury loved by the wealthy Romans who called Pompeii their home.

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Event


AIGA Design Conference
March 30–April 1, 2020

AIGA has curated such an inspirational community that countless designers across the globe are members. Isn’t it time to attend the event built for that exact purpose? This conference focuses on connecting designers by inspiring creativity, networking, and learning.

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