Everything about this commercial for Adobe Marketing Cloud rings true, except for rerouting the spaceship to another part of the galaxy. Created by Goodby Silverstein & Partners for Adobe, this “Do You Know What Your Marketing Is Doing” ad campaign gives us an extreme look at what can happen when companies move warp speed ahead on their brand strategy before or while collecting, analyzing and understanding marketing data. Invariably reticent managers afraid to express their doubts about the chosen direction, do so at the very last minute when it dawns on them that they would be blamed for letting it go forward. Re-dos cause delays. Delays burn budgets, sometime to a crisp. One reason this TV spot is hilariously funny to so many in the marketing/design business is because it is painfully familiar. Such “war stories,” usually confessed in an inebriated state, abound. At some point, we’ve all been there. Gotta laugh so you don’t cry.
Authored by Jessica Helfand and Michael Bierut. The Design Observer has hosted conferences, launched a publishing imprint, hosted three podcasts, and attracted more than a million followers on social media. All of these enterprises are rooted in the original mission to engage a broader community by sharing ideas on ways that design shapes―and is shaped by―our lives.
Now – May 12, 2019
Frida Kahlo: Appearances
This exhibition presents personal artifacts, belonging, to the iconic Mexican Artist, Freda Kahlo at Brooklyn Museum.
May 07, 2019 — May 10, 2019
HOW Design Live is a career-changing, life-altering experience that attracts innovative designers, marketers, and creative leaders at the forefront of their industries. With 7 conference tracks and over 95 hours of programming over 4 days, you’ll walk away with new skills that are essential for today’s creative professionals.