Lands’ End Shines a Beacon on its Brand
Lands’ End’s new identity system did more than bring order to the brand; it raised the visibility of its specialty catalogs.

Keep Up with the Jones, Dude!
When Jones Soda targeted its soft drinks to the Gen Y market, it didn’t just create a brand, it created a lifestyle.

Coming of Age of Corporate Anthropology
Product innovators are taking a cue from anthropologists and studying consumers in their own native habitat.

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