@issue vol.12 no.1


Burnishing the Golden Arches
In its first major restaurant makeover since 1969, McDonald’s was sensitive to the needs of franchise owners, customers of all ages and its brand value.

Oakley: An Eye for Design
From snowboarding goggles to backpacks, Oakley has created a “lifestyle brand” coveted for its fashionable hipness and renowned for its exacting technology.

Clarity is the Best Medicine
When Target Stores saw design student Deborah Adler’s redesign of the standard medicine bottle, it immediately recognized that it could save lives.