@issue vol.2 no.2


The Right Stuff: Iomega
Gives true meaning to the term “user-friendly” with a Zip storage drive that is compact yet roomy enough to hold all your “stuff.”

Design Time
After the Swiss watch industry fell on hard times, Swatch employed innovative design to turn wristwatches into a lifestyle accessory.

Driving Emotions
A recognized leader in automotive luxury an engineering, Mercedes-Benz focuses on emotional satisfaction in its new car promotions.