Public Service Campaign

Guerrilla Design L.A. Style

Freeway

We recently ran across this post by Alissa Walker for Good.Is about an artist/motorist named Richard Ankrom who got fed-up with the dangerously confusing wayfinding signs splitting the 5 North onramp from the 110 Freeway to Pasadena. The lack of a 5 North overhead sign often caused drivers to wave their hand frantically to be allowed to switch lanes at the last minute and motorists who were cut off to wave their finger in an upward motion to express their annoyance.

In a bit of public service performance art, Ankrom used his hands more constructively and crafted his own freeway directions. The altered signage, which Ankrom put up in broad daylight in 2001, was appreciated by commuters like Alissa, but was not recognized as phony until Ankrom leaked his prank to local newspapers. That’s how it came to the attention of the California Department of Transportation (Caltrans), which is in charge of freeway signs. Despite Ankrom’s confession, he wasn’t charged with defacing public property because, afterall, how is making something better and safer a crime? For the past eight years, Caltrans let Ankrom’s doctored sign stand. Then recently it removed it, and replaced it with an official sign that looks like Ankrom’s.

Viral Marketing

Post – Christmas Guerrilla Ad Campaign

Passersby in Amsterdam did a double-take as they walked by post-holiday curbside trash heaped high with the usual plastic garbage bags, assorted discards and… a Mini Cooper cardboard packing box with a red ribbon still dangling off the side. The brainchild of Ubachswisbrun/JWT agency, the Mini Cooper guerrilla “advertisements” were strategically placed throughout the city. It left people to wonder if the popular tiny hatchback was really small enough to be shipped in a box and possibly even fit under a Christmas tree. The white stick-on label on the side of the box provided the sales message – a 99 euro a month finance deal. Except for the black outline drawing of the Mini on all sides of the box, the actual product was nowhere to be seen.

Mini
Mini

Technology

Telecom’s Interactive Light Show

New Zealand’s iconic Auckland Ferry Building, an Edwardian Baroque-style structure built in 1912, has become the site of spectacular 21st century light shows, using architectural mapping and interactive projection technology.

A creative collaboration of Inside Out Productions, YesYesNo, The Church and Electric Canvas, the Ferry Building light show turned the audience into the performers by taking their body movements and amplifying them five stories high. The installation used three different types of interactions – body interaction on the two stages, hand interaction above a light table, and phone interaction with the tracking of waving phones. Six scenes were cycled every hour for the public.

Produced with the support of Telecom and the Auckland City Council, the four-night event was a great way for Telecom to position itself at the cutting-edge of technology and a great way for the city to bolster tourism and civic spirit.

Film

iPhone Film Production

This advertisement for City Harvest was filmed entirely on an iPhone in a single shot. It was created and produced by The Mill NY, in collaboration with Draftcb, a New York City marketing communications agency.

The ad was made to support City Harvest, which collects over 270,000 pounds of excess food from restaurants, grocers, corporate cafeterias, manufacturers and farms daily and uses it to prepare and deliver over 260,000 meals per week to community food programs in the New York City area. The apples in the video represent the amount of food wasted in New York City every day. City Harvest states that it is the “world’s first food rescue organization.”

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Publishing

Ramparts: Those Were the Days…

Rampart

The recent publication of Peter Richardson’s “A Bomb in Every Issue: How the Short, Unruly Life of Ramparts Magazine Changed America” evokes memories of when San Francisco dominated pop culture and counterculture.

The 1960s gave birth to what became known as “the San Francisco Sound” (the Grateful Dead, Jefferson Airplane, Sly and the Family Stone, Santana and others), the hippie movement, vocal anti-Vietnam War protests, and some ground-breaking magazines including Rolling Stone (1967), Berkeley Barb (1965) and later Mother Jones (1976). The magazine that preceded and influenced them all was Ramparts.

Founded in 1962 as a Catholic literary quarterly, Ramparts soon became the muckraking voice of the New Left when Warren Hinckle took over as executive editor and Robert Scheer joined as managing editor. Noam Chomsky, Seymour Hersh, Hunter Thompson, Eldridge Cleaver, Christopher Hitchens, Ken Kesey, Allen Ginsberg, Susan Sontag, Erica Jong, Gabriel Garcia Marquez, Jann Wenner, and Adam Hochschild were just a few of the noteworthy writers who contributed to the editorial content.

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