Humor

Doublespeak

Euphemisms – substituting a positive description for a negative one – have been a device used by marketing and advertising writers forever. For example, apartment ads that can only promise that it is “clean and sunny” are a sure sign that the place is cramped and drafty with a fresh coat of paint. If it says “in an up-and-coming neighborhood,” you know it’s a dump in a dumpy area.

Corporate writers will try to soften the blow for shareholders by talking about a “challenging” year, when “disastrous” might be a more apt description. Marketing writers will look for ways to turn a perceived negative into a positive. Some politicians and scam artist will say anything short of an out-and-out lie.

Lately doublespeak has become a universal language, so we thought we’d provide a brief glossary of what the terms really mean.

In Other Words

Design Education

Teaching Design to Inner City Kids

IP

Design, particularly graphic design, is not a profession that most inner city kids consider, partly because many don’t know that such a profession even exists. In fact, the whole notion that somebody had made design choices about the size, color, typography, etc. of a simple sign comes as a revelation to some kids. Jessica Weiss, a student in the nonprofit Inneract Project program, explained her surprise. “I just thought, oh, someone wrote this sign. Someone wrote that sign. No, it had to be designed.”

This is exactly the lesson that Inneract Project founder Maurice Woods hoped to pass on. Woods, a senior designer at Studio Hinrichs in San Francisco, started the program in 2004 when as a graduate student in a University of Washington’s Visual Communication Design class, he got the assignment to “Use Design to Try to Change the World.” Drawing from his own experience growing up in the violent teen-gang and drug-plagued town of Richmond near San Francisco, Woods wanted to help young adolescents expand their awareness of the career options open to them.

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Animation

“Bored to Death” Animated Type Title Sequence

The new HBO comedy series “Bored to Death” created by novelist Jonathan Ames is about a fictional writer named “Jonathan Ames” who hires himself as a private detective. For that kind of story line, the opening title sequence had to reveal a lot of background information – namely that the show somehow involved a novelist, fascination with words, a central character who lived a “noir” fantasy life, and a comic book quality. Tom Barham, title sequence director for Curious Pictures, found a way to weave all of this into the opening sequence by animating typography and using it to carry viewers from scene to scene and letting characters interact with letterforms as they walked across the page. The “flashlight” effect with darkened edges of the book also created a nice noir touch.

In an interview with artofthetitle.com Barham explains, “I wanted to do a combination character and flip-book animation to move the Jonathan character from location to location in a book format. Additionally, since the characters were made from text contained within the book where they exist they needed to move and interact with each other as if they were emitting or leaking letterforms or words.” The title sequence uses words from Ames’ original story and illustrations by comic artist Dean Haspiel, who is also the basis for the Ray Hueston role, played by Zack Galifianakis.

Posters

Good Climate Change Posters

Italy

The start of the 2009 United Nations Climate Change Conference in Copenhagen this week seems like a good time to look at some of the posters produced on the subject. These are from Good 50×70 (aka Good Amsterdam), a nonprofit initiative aimed at promoting the value of social communication in the creative community, inspiring the public via graphic design, and giving select charities a database of communication tools they can use in their campaigns. Good 50×70 hosts an annual online contest inviting designers to create posters on seven critical global issues, as described in briefs by seven charities. The best 30 responses in each category as chosen by a distinguished jury are cataloged and exhibited worldwide. Here is a sampling of Climate Change posters produced from the brief provided by the World Wildlife Fund.

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Photography

Photographer as Entrepreneur:
The End for Rodney Smith

The End

There are assigned projects and self-generated projects that you do for the love and joy of it. Ten years in the making, The End (Is Just the Beginning) by photographer Rodney Smith is pure passion, wit and style …a total delight. The pleasure Smith took in producing this book comes through on every page. The 16×20 inch, 15 pound tome is hardbound on imported linen with a hand-printed silver gelatin photograph on its slipcase. The design by David Meredith and text by Walter Thomas beautifully mirror and play off the whimsy and elegance of Smith’s black-and-white photographs. Smith, whose editorial and commercial clients range from the New York Times to GQ, Starbucks to Visa, documents a surreal world with a photojournalist’s eye. The End was published by Smith in a limited edition of 1,000 copies, with each signed copy priced at $750.

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