Typography

Entrepreneurial Design:
Turning a Passion into a Product

The Pentagram 365 Typography Calendar now celebrates its tenth year, prompting us to ask its originator Kit Hinrichs what drove him to create this now popular product.

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What was your inspiration for the calendar?
I’ve long been an admirer of Massimo Vignelli’s iconic Stendig calendar, introduced in 1966. It’s classic Helvetica typeface is boldly graphic, contemporary and easy to read. If I may speak for Massimo, it was “Perfetto!” Yet as someone who loves and uses type, all kinds of type, I felt there was room for a wall calendar where the typography was in more than one face. So many people, designers included, have no idea who designed the beautifully crafted typefaces that are very much a part of our everyday life. I wanted to enable people to become more aware of type as a designed object.

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Industrial Design

Dyson Reinvents the Fan

Sir James Dyson continues to innovate with his bladeless fan, “The Air Multiplier.” Using the same technology from his “Airblade” hand dryer to create an addition to his long list of unique products. Although not available in stores until next year, you can get into the queue at Dyson.co.uk.

Typography

Designing a Font to Preserve a Vanishing Language

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In the state of Washington, type designer Juliet Shen has been working with a Native American tribe, called Tulalip, to create a font for the Lushootseed language. At the time, the Lushootseed was near extinction. Only five tribal elders were known to be fluent in the language. This was largely because the U.S. government launched an ill-guided program in 1912 to “assimilate” indigenous people into American society by sending their children away to boarding schools where they were forced to adopt European ways. Under threat of punishment, the children were forbidden to speak their own native language. Since Lushootseed had no written tradition, the history of the culture had all but vanished by the 1960s.

It wasn’t until Thom Hess, a University of Washington linguistics graduate student, started recording the stories told by elders in 1967 that an effort was made to devise a written language for Lushootseed. His field work led him to a Tulalip woman named Vi Hilbert, who embraced his interest in preserving the stories of the indigenous people who lived around Washington’s Puget Sound. Using a variation of the International Phonetic Alphabet, a system of symbols used to record every sound the human voice can make, Hess taught Hilbert to phonetically write out the Lushootseed words. Together, the two produced two Lushootseed dictionaries and worked tirelessly to write down cultural lore told by the elders.

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Advertising

Read All About It! NYT Goes to Turkey

This one-minute commercial was produced by Leo Burnett to announce the launch of the Turkish edition of The New York Times. Actual pages from the first edition of the newspaper were used to “wallpaper” the façade of recognizable landmarks in Manhattan and Istanbul, giving viewers a quick tour from New York Harbor to the Bosphorus. Notice how the financial pages were used to create the NYSE and Wall Street and the entertainment pages Times Square, etc. The clever ad was directed by Quba Michalski, with 3D and compositing by Dreambox.

Packaging

Evian: Mastering the Art of French Water

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Want to set an elegant table for the holidays? Don’t just put any old bottled water out for guests. Make it French. Make it designer. Make it from the Evian Paul Smith Limited Edition collection. In a tradition started in 2008 with a limited edition bottle designed by Christian Lacroix, followed in 2009 with Jean Paul Gaultier, Evian has just released the Paul Smith Limited Edition 2010 bottle.

The renowned British fashion icon designed the bottle in vibrant colors with a festive theme, featuring his signature stripes and five different multi-colored caps to collect. These days selling bottled water has become harder with countless brands vying for market share and sustainability proponents urging people to drink water filtered from the tap, even adding the bubbly themselves. With its designer bottles, Evian, owned by Danone Waters of America, isn’t touting how its product tastes, but how its bottles look. At $13.95 (USD) for a single 750ml bottle and $118 (USD) for a 12-bottle case, what consumers are buying is imaginative packaging that happens to have water inside.

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