Category: Advertising

Advertising

An Ad That Has London Buzzing

By Delphine Hirasuna |

The winter of 2009-2010 proved disastrous for registered beehives in London. About a third of the registered bee colonies collapsed, poising an enormous threat to food growth in the United Kingdom. According to U.N. statistics, the decline of the honey bee population in Europe is now between 10 and 30 percent; in the United States, it is at 30 percent, and in the Middle East, up to 85 percent of the bee population has disappeared. This is worrisome. Of the 100 crop species that provide 90 percent of the world’s food, over 70 are pollinated by bees.

London recently teamed with LIDA Agency and M&C Saatchi to launch a Capital Bee Campaign to raise awareness of how human behavior is endangering local bees. The campaign includes a series of billboards and YouTube videos to change public beehavior.

Advertising

Braun Hairmoticons

By Delphine Hirasuna |

This fun TV commercial, which won a 2011 One Club gold pencil award in the Broadcast Design single category, was created by BBDO Dusseldorf for Braun’s Satin Hair 5 Multistyler curler. The “hairmoticons” ad, set to the tune of Leroy Anderson’s “Typewriter,” suggest that users can curl their hair in whatever style suits their mood. The animation is by VCC. Cute.

Advertising

A Shoe That Floats on Air

By Delphine Hirasuna |

This looks like a high-school science project, but it is really a commercial for Asics new Gel-Blur 33 athletic shoes, which Asics claims offers lightweight, cushioned comfort to all 33 joints in the foot. To illustrate the tagline “Gravity, Meet Your Archenemy,” Southern California-based creative agency, Vitro USA, strung multi-colored ping pong balls on fishing lines and pumped compressed air into a glass chamber, causing the balls to rise into the shape of an Asics 33 shoe and float in space. As with some of the amazing 3-D projection mapping videos now coming out, the behind-the-scenes making of this commercial needs to be seen to appreciate the feat achieved.

Advertising

Citroën’s C3 Bip Bip Fantasy

By Delphine Hirasuna |

Created by Agence H in Paris, the new Citroën commercial for the C3 is funny, effective and amazing for what it doesn’t say and doesn’t show. For one, it doesn’t show the new C3 until the very end. It doesn’t have a voiceover explaining each of the car’s fancy standard features. It just shows a man driving an old car and pretending that it comes “loaded with specs” by imitating the sounds that each feature would make. You don’t have to speak English or French to get the point.