Category: Advertising

Film

iPhone Film Production

By Delphine Hirasuna |

This advertisement for City Harvest was filmed entirely on an iPhone in a single shot. It was created and produced by The Mill NY, in collaboration with Draftcb, a New York City marketing communications agency.

The ad was made to support City Harvest, which collects over 270,000 pounds of excess food from restaurants, grocers, corporate cafeterias, manufacturers and farms daily and uses it to prepare and deliver over 260,000 meals per week to community food programs in the New York City area. The apples in the video represent the amount of food wasted in New York City every day. City Harvest states that it is the “world’s first food rescue organization.”

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Posters

Good Climate Change Posters

By Delphine Hirasuna |

Italy

The start of the 2009 United Nations Climate Change Conference in Copenhagen this week seems like a good time to look at some of the posters produced on the subject. These are from Good 50×70 (aka Good Amsterdam), a nonprofit initiative aimed at promoting the value of social communication in the creative community, inspiring the public via graphic design, and giving select charities a database of communication tools they can use in their campaigns. Good 50×70 hosts an annual online contest inviting designers to create posters on seven critical global issues, as described in briefs by seven charities. The best 30 responses in each category as chosen by a distinguished jury are cataloged and exhibited worldwide. Here is a sampling of Climate Change posters produced from the brief provided by the World Wildlife Fund.

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Motion Graphics

Inspiring New Zealanders to Read

By Delphine Hirasuna |

A national not-for-profit organization, the New Zealand Book Council promotes reading in general, but with a particular emphasis on New Zealand writing and writers – “our own artists, stories, and point of view.” In this video, the Council brings the printed page to life by turning the paper itself into stop action animation art to move the story forward. For the video, it chose one of the nation’s most celebrated books, Going West, by New Zealand literary giant Maurice Gee. The book, published in 1992, describes a steam train journey across the country, and the title was adopted as the name of the Auckland region’s first writers’ festival in 1996. The Going West festival now draws over 350 writers and performers to Waitakere City for the annual literary event. We couldn’t find anything on the Internet about the creative team behind this video. If anyone knows, please share it with us in the Comments box.

Advertising

Armchair Space Travel

By Delphine Hirasuna |

To manifest Toshiba’s tagline “leading innovation” and promote the company’s new LCD TV Series, ad agency Grey London gave viewers the ultimate armchair-viewing experience by launching a living room chair to the edge of outer space. Filmed in Nevada’s Black Rock desert, the team, led by Grey creative director Andy Amadeo, tethered a lightweight balsa wood chair to a helium balloon and watched it rise to an altitude of 98,268 feet. The rig, which according to Federal Aviation Administration rules could not weigh more than a total of four pounds, carried a Toshiba’s IK-HRIS 1080i camera to digitally record a bird’s eye view of the chair and four independent GPS systems to track the chair’s position during its 83 minute ascent into space. The ad was shot by Haris Zambarloukos, the acclaimed cinematographer who made the feature films “Enduring Love” and “Mamma Mia.” The Space Chair commercial began airing in the UK this week.


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Humor

The Art of Sheep Herding

By Delphine Hirasuna |

This video raises several deep and perhaps unanswerable questions. Is it the secret desire of every Welsh shepherd to be a designer? How would the Hollywood shepherder pig, Babe, and his barnyard friends have handled the making of this video? What are the limits of LED technology? Do Welsh shepherds have too much time on their hands? Some of the players behind this three-and-a-half minute spot for Samsung TV are The Viral Factory ad agency and Welsh national sheep herding champion Gerry Lewis. No famous sheep were used – or harmed – in the making of this film.