This is a clever low-tech, low-cost way to simulate motion in print advertising. No need for fancy augmented reality or QR triggers; the woman in the photograph starts her workout routine when the reader opens the magazine spread. The Adidas Forever Sport campaign, named “Designed to Move,” was created by Tequila/TBWA/Hong Kong for the Chinese market.
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Don’t worry, no pets were harmed in the making of this ad for 3M Lint Rollers. Created by Grey Group Singapore, this print poster campaign for 3M India provides a wildly exaggerated demonstration of how effectively the product picks up pet fur and other types of lint. The Grey Group team included chief creative officer, Ali Shabaz, with art direction by Ang Sheng Jin, photography by Jeremy Wong (Nemesis Pictures), and major retouching by Evan Lim (Magic 3).
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Insurance companies are their own liability when it comes to describing the services they provide in advertising. Boring. This explains why the insurance giants resort to surreal humor, wild exaggerations, and CGI characters to keep viewers from immediately switching channels. Particularly memorable are Geico ads, which feature anthropomorphic animals such as its gecko mascot, created by Richmond, Virginia-based The Martin Agency. Geico ads have featured other animals too, including a talking duck, pig, squirrel, goat, kraken, and chihuahua. Lately, a smart-ass camel has a starring role. What’s interesting is that the 30-second commercials give viewers no clue what product or brand they are promoting until the last five second closing voiceover. “It you want to save 15% or more on car insurance, get Geico. It’s what we do.” It must work because viewers remember Geico’s tagline.
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This commercial for Honda does not promote its products as much as it highlights how its “Power of Dreams” philosophy has informed the brand’s approach to innovation and engineering over the years. The animated video, created by stop-motion filmmaker PES, uses sketches drawn on paper as a metaphor for the birth and development of ideas. Combining low-tech and high-tech skills, PES assigned multiple artists to hand draw and color thousands of illustrations and then shot the sketches in-camera to form a continuous “flip-paper” journey through Honda’s 60 year history, from founder Soichiro Honda’s use of a radio generator to power his wife’s bicycle, to the development of motorcycles and outboard motors, to today’s planes and automobiles. Reflecting the passage of time, the paper changes from yellowed fine line drawings to more colorful mechanical renderings. Even as the scenes change with ever-greater speed, the human hand plays a role in every frame. Very thoughtfully conceived and executed.
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The beauty of Old World craftsmanship is expressed in this Home Run King bat trophy commissioned by Nike. Featuring the exquisite lettering and design of Salt Lake City-based Kevin Cantrell and New York-based Juan Carlos Pagan, the trophy is designed with a typographic treatment that circles the entire circumference of the bat. Richmond, Virginia-based firm, Big Secret, handled production, engineering the artwork to be laser-etched around the bat’s circumference in a seamless finish.
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