Category: Advertising

Advertising

Schick Got You to Look

By Delphine Hirasuna |

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Is the fact that an ad is memorable the same as it being effective? This is a discussion that I had with the young designer who works with me on this blog. He loved this Schick razor print ad, created by Y&R in Auckland, New Zealand. I found the furry creatures clinging to the models’ chins kinda creepy.

Young hip male designer argued: “It’s very effective; it’s gone viral.”

Old female editor said: Who are the target customers? Lumberjacks, mountain men and Arctic explorers? The average guy in an office doesn’t have that much facial growth. In fact, they like to have a little stubble like they were out partying all night and didn’t go home to shave.

Young design argued: It got you to look. It drew eyeballs to this ad.

Old female editor said: Show me what the men look like after they have shaved and I’ll tell you whether I like the product or not. Show me the sales spike.

And so it went. Here it is. The vote here is a tie. Is an ad that lots of people look at and tweet about better than one that shows the effectiveness of the product? The jury is out on our end. Decide for yourself.
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Advertising

The Face of Max Shoes Customers

By Delphine Hirasuna |

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Except for the fact that this print advertisement for Max Shoes calls to mind the American idiom “Put your foot in your mouth,” it is a clever way of putting a face on different shoe styles.

Created by Swiss ad agency Jung Von Matt/Limmat, based in Zurich, the tagline for the Max Shoes ad campaign reads, “You are what you wear.” The model’s wrist is dressed up like a neck collar to suggest the type of wardrobe that works well with that shoe style. It also suggests the personality of the wearer and the social occasions for which it may be suited, and it gives the prospective customer a facial identity. It says a lot in a single shot. The campaign was art directed by David Hanselmann with creative direction by Alexander Jaggy and photography by Mierswa & Kluska.
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Advertising

Cupcakes for Grown-Ups

By Delphine Hirasuna |

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When you think about it, a cupcake is just a tiny cup-size cake, but for decades, it was thought of as just a treat for children. Serving cupcakes at a wedding or formal reception, say, would be viewed as gauche. In the 21st century, however, cupcakes have come of age. They come in “mature” flavors like chai latte and cost about what a small cake would. Public perception of cupcakes is changing, and Petits Gateaux, a cupcake boutique in Canada, is repositioning cupcakes as an elegant, sophisticated dessert suitable for grand occasions. Montreal-based creative agency Pheromone developed this print ad campaign for Petits Gateaux, pairing cupcakes with romantic and celebratory moments.

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Advertising

Lurpak: A Kitchen Space Odyssey

By Delphine Hirasuna |

Created by Wieden & Kennedy London and directed by Dougal Wilson at Blink, “Lurpak Cook’s Range: Adventure Awaits” is the latest episode in a series of commercials that expose home cooks to the exhilarating universe that they have been yearning to explore. This 60-second epic journey opens to the majestic strains of the soundtrack from Stanley Kubrick’s “2001: A Space Odyssey” and closes in tightly on a mysterious landscape of bumpy cauliflowers, gnarled ginger outcroppings, an artery of pomegranate kernels, and membranes of flaky bread.

It’s bold. Challenging. Heroic. It’s all about butter and cooking oil! This ad for Lurpak, maker of premium Danish butter and cooking oils, is intended to inspire and encourage intrepid cooks to venture forth and discover new culinary frontiers, secure in the knowledge that Lurpak butter won’t let them down.