Those of you who clicked on the Print Archive only to find a photo of covers (seen here) and nothing else, we are happy to report that you can now access the back issues online. Previously only key stories had been posted because Kit needed the intern who was scanning old articles for other tasks. Finally, everything has been scanned and you can view them in their entirety here. We are also pleased to report that for those who want the real printed publication, past editions are available while they last from Corporate Design Foundation; email email@example.com. (For the record, yes, we miss the print editions too, and would be thrilled to return to ink on paper.)
People have forgotten – or hadn’t considered it in the first place – that Band-Aid® is a trademarked brand registered by pharmaceutical and medical device giant Johnson & Johnson (J&J). For most of us, Band-Aid generically describes any kind of adhesive bandage with a gauze pad in the center. The term has even become part of our colloquial language –e.g., who hasn’t called a temporary fix a “band-aid solution.” Actually, Band-Aid was invented in 1920 by Earle Dickson for his wife, Josephine, who was a bit accident-prone around the house. Dickson, a New Jersey cotton buyer for J&J, noted that his wife often used tape to hold cotton balls over her nicks and burns, but the tape usually fell off as soon as she returned to her task. Dickson devised an easier method; he placed squares of surgical gauze at intervals on a strip of tape and used a length of crinoline to keep the tape from sticking to itself so it could be stored rolled up. All Josephine had to do was unroll the tape, cut off as much as she needed and dress her own wound. Dickson mentioned his little invention to colleagues at J&J and his boss thought it was so ingenious that Dickson’s idea was put into production. At first, Band-Aid Adhesive Bandages had to be made by hand and were an awkward 2 ½ inches wide by 18 inches long. In 1924, J@J moved Band-Aid into mass machine production and resized the product to ¾ inch wide and 3 inches long, with a thin red thread to pull off the paper wrapper. Targeted to young families, J&J promoted Band-Aid by donating the product to Boy Scout troops across the U.S. Sales took off. By World War II, Band-Aids were standard issue in soldiers’ mess kits. Band-Aid products became so ubiquitous, the brand was not only the market leader for this category of adhesive bandages, it became synonymous with all products in this category, much to the chagrin of Band-Aid’s competitors.
Sometime during World War II, graffiti of a man with a long nose peering over a wall and the message “Kilroy was here” began popping up in the most unlikely and often dangerous places. It was boldly hand drawn on rocks and trees on the battlefields of Europe and the South Pacific, painted on the side of warplanes, on U.S. troopships, Army jeeps and bombed out buildings. The little Kilroy man became the logo of American GIs, and a way to taunt the enemy that there was no safe place to hide. The more remote and inaccessible the location, the more likely a GI would paint the graffiti to announce they had been there first.
It is with sadness that we note the passing of our friend, OXO GoodGrips founder Sam Farber, who died Sunday at the age of 88. Farber, who received the “Design of the Decade” award from the Industrial Designers Society of America (IDSA) and BusinessWeek magazine in 2001, proved that ground-breaking innovations don’t have to be based on cutting-edge technology nor even have mechanical parts.
Most people don’t know this product by brand name, but they know exactly what you are talking about when you describe the pine tree-shaped air fresheners that dangle from rearview mirrors of taxicabs and long-haul trucks all over the world. The product is trademarked under the name “Little Trees” and manufactured in the U.S. by the Car-Freshner Corporation, but the shape is far more recognizable than the name. In fact, unlike the contoured bottles that people immediately associate with Coca-Cola and the Golden Arches that is synonymous with McDonald’s, these cut-out tree silhouettes don’t recall a name so much as a particular scent, location and purpose. That hasn’t hurt sales a bit; Little Trees trees have sold in the billions since they came on the market in the mid-1950s.