Creative Bloq recently ran a wonderful piece on how designers wish they could really set their fees. (This method of calculating billing rates could easily apply to anyone in creative consulting services.) Creative Bloq claims the price calculation is based on a proportional sequence postulated by 13th century Italian mathematician Fibonacci, who took the idea from ancient Indian Sanskrit mathematics. Fibonacci’s Sequence became the basis for the Golden Ratio, a way of describing the ratio between two proportions. You don’t really need to know this; we digress in an attempt to appear more learned than we are and to extend the length of this introduction to make the design look more proportional (ratio of image to text). The Designer’s Golden Rule chart, shown above, proposes setting fees based on the ratio of actual creative work you are allowed to do versus the amount of unproductive client interference. This calculation can also be called the Nuisance Factor, the more meddlesome the client, the higher the fee. Note: We took this chart from Creative Bloq, but redid the graphics because we wanted to show a proportional value-add.
The beauty of Old World craftsmanship is expressed in this Home Run King bat trophy commissioned by Nike. Featuring the exquisite lettering and design of Salt Lake City-based Kevin Cantrell and New York-based Juan Carlos Pagan, the trophy is designed with a typographic treatment that circles the entire circumference of the bat. Richmond, Virginia-based firm, Big Secret, handled production, engineering the artwork to be laser-etched around the bat’s circumference in a seamless finish.
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TheAtlantic.com has been running a series of charming infographics on topics ranging from hairstyles in the 20th century to the history of weapons over the ages. Created by Jackie Lay, a designer, illustration and art director for The Atlantic Magazine, the brief animated timelines combine flat-graphic illustrations with one inconsequential element in the picture showing subtle movement. A wisp of hair gently moving out of place. A cloud slowly passing across the sky. Steam lazily curling up from a hot cup of coffee. The movement isn’t part of the storyline, but it entices the viewer to pay closer attention. It carries the viewer into the next frame. Without that almost infinitesimal movement to grab the viewer’s interest, the image would be what it actually is: A still illustration. Animation doesn’t always have to be a full-blown Pixar-like extravaganza. Sometimes a little movement makes all the difference between stagnant and intriguing.
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This ad campaign for The Art of Shaving Barber Spa, by ad agency BBDO New York, presents several key marketing messages in a single image. Caressing hands shape and give loving attention to every type of beard. The brand name itself “The Art of Shaving Barber Spa” implies that its men’s shaving and skin care products and shaving services are high-end and exclusive. Its wares are not cheap disposable razors that you buy by the dozen at Walmart.They are luxury items sought by men who go to aestheticians for a trim and wear subtly scented aftershave. Interestingly, Proctor & Gamble, which owns The Art of Shaving brand, isn’t named anywhere on the ads. The maker of snack foods, detergents, toilet paper, disposable diapers and teen-affordable beauty products sold in supermarkets, P&G knows that its reputation won’t add cachet to this line, but make it seem more ordinary.
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Tintin, the adventure-loving boy reporter comic character created by Belgian cartoonist Hergé in 1929, is jetting around the world in style lately. Brussels Airlines has dedicated an entire Airbus A320 to Belgium’s most beloved ambassador. Tintin’s special livery is disguised as Professor Calculus’s famous shark submarine from the “Red Rackham’s Treasure” album, with Tintin and his dog, Snowy, shown flying the aircraft. The plane’s interior continues the cartoon theme with images of Tintin and Captain Haddock on the rear cabin wall.
The choice of Tintin as a promotional mascot is a natural for Brussels Airline. Tintin is renowned throughout the world and very Belgian. The Tintin livery project is collaboration between Brussels Airlines and Moulinsart, owners of the works of Hergé. The Tintin design will be featured for a year.
Explaining its campaign strategy, Brussels Airlines stated, “As a company, our goal is bring people together and to make travelling a pleasure. Tintin is the ideal travel companion to help us do this: Adventurous, ambitious, friendly, and naturally curious.”
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