Public service announcements (PSAs) mean well, but often times they play on people’s fears, guilt or soft-heartedness to get viewers to pay attention. That’s why these PSAs from the British Heart Foundation are so refreshing. Produced by Grey London and directed by Steve Bendelack, the new Mini Vinnie CPR ad is a sequel to one done featuring British actor/pro football player Vinnie Jones. Embedded in the spoof are some valuable tips on how to give hard and fast hands-only CPR in an emergency. These entertaining ads follow in the tradition of the British Heart Foundation’s PSA, starring British actor/playwright Steven Berkoff on how to identify the symptoms of a heart attack. They are all about stayin’ alive.
If you’re like many of us, the more the cable TV news commentators explain how the electoral map of the United States works, the more confused we become. If viewed purely from the perspective of landmass, the red states (Republican) overpower blue states (Democratic), and the all-powerful “swing” states that supposedly will determine the outcome of the national election aren’t that important or trendsetting (sorry, the truth hurts) except during Presidential election years. So, it is enlightening to view this National Public Radio video produced by Adam Cole, although I’m not sure how listeners can see it on the radio. Never mind. If you haven’t voted yet, do. There are just a few hours left to cast your ballot if you are on the West Coast or Hawaii.