Public Service Campaign

Pink Glove Dance

The feel-good video of the year, the Pink Glove Dance was put together by the employees of Providence St. Vincent Medical Center in Portland, Oregon, to generate funds for and raise awareness of breast cancer. Created and directed by Emily Somers, the video features some 200 real St. Vincent doctors, nurses, lab techs, and kitchen and janitorial staff who volunteered to participate in the making of this joyful public service plug. Filmed at the hospital during a regular workday, the employees donned pink exam gloves (the signature color for breast cancer awareness) and danced to the beat of “Down,” the R&B song by Jay Sean. Medline Industries, Inc., the company that makes the gloves and produced the video, will donate a portion of the Generation Pink gloves toward mammograms for uninsured women. This all goes to show that public service videos, even for a subject as grim as breast cancer, can be uplifting and fun.

Motion Graphics

Inspiring New Zealanders to Read

A national not-for-profit organization, the New Zealand Book Council promotes reading in general, but with a particular emphasis on New Zealand writing and writers – “our own artists, stories, and point of view.” In this video, the Council brings the printed page to life by turning the paper itself into stop action animation art to move the story forward. For the video, it chose one of the nation’s most celebrated books, Going West, by New Zealand literary giant Maurice Gee. The book, published in 1992, describes a steam train journey across the country, and the title was adopted as the name of the Auckland region’s first writers’ festival in 1996. The Going West festival now draws over 350 writers and performers to Waitakere City for the annual literary event. We couldn’t find anything on the Internet about the creative team behind this video. If anyone knows, please share it with us in the Comments box.