The flag gate, above, was created for the 1876 American Centennial, and is now housed in the American Folk Art Museum in New York.
In honor of America’s Independence Day, also know as the Fourth of July, we have created a brief quiz to test your knowledge of Stars & Stripes history. For those of our readers not based in the U.S., we will handicap you two free answers. Good luck! Happy Fourth.
1. Who designed the American flag?
a. George Washington
b. Betsy Ross
c. Thomas Jefferson
d. Francis Hopkinson
2. The Star Spangled Banner, America’s most famous flag, has how many stars and stripes?
a. 13 stars and 13 stripes
b. 15 stars and 13 Stripes
c. 15 stars and 15 stripes
d. 18 stars and 13 stripes
3. What year was the Stars and Stripes adopted by Congress?
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4. Is it illegal to burn the American flag?
c. On occasion
5. On what date are new stars added to the flag?
a. January 1, after a states’ admission to the Union
b. June 14, after a states’ admission to the Union
c. July 4, after a states’ admission to the Union
6. How many stars are on the flag that has flown the longest over the United States?
a. 48 stars
b. 36 stars
c. 50 stars
c. 13 stars
How familiar are you with brand and generic names? Probably less than you realize. Some revolutionary trademarked products have achieved such market dominance that their name has become synonymous with an entire category of product or service. Particularly for breakthrough products, consumers spontaneously use the pioneer brand name generically, even when referring to later entrants in the field. Occasionally companies lose their proprietary rights to a trademark if they let competitors use the name as a common “descriptor” of a category of products and not linked to any one brand. At that point, the word can no longer be registered, a phenomenon known as “genericide.” In other instances, the trademark owner decides not to renew registration and simply lets the trade name expire.
This quiz challenges you to identify whether the name is: 1) trademarked (registered to a specific company), 2) generic (never trademarked), 3) genericized (once trademarked but now a common noun) or 4) former TM (trademark allowed to expire). Answers after the jump.
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Major league baseball teams are masters of branding, reinforcing their identity through team colors, mascots, logos, and nicknames. This quiz tests your knowledge of team names, past and present.
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A monogram perhaps may best be described as a logo with attitude, a certain snob appeal. It’s more than just graphic shorthand for a brand name. In the fashion world, the right monogram says luxury, refinement, and discerning taste. Consumers like being associated with these qualities and usually don’t mind if the monogram is prominently visible on their shirt or purse for all to see. How many of these monograms can you name? Answers on the next page.
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Hand-drawn script logotypes convey a lot about the personality of a brand. The letter may look breezily dashed off, elegant, relaxed, energetic, confident, approachable, quirky or playful. The thicks and thins of the letterform, the extra embellishment, or lack thereof, hint at how the company wants to be perceived. Script letters feel more like personal signatures – individual and unique. This quiz is to see if you can name the brand that owns these logotypes. See answers after the jump.
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