Interviews

Erik Spiekermann — 2011 German Design Lifetime Achievement Winner

Designer/typographer Erik Spiekermann, who founded the globally renowned MetaDesign and FontShop, is the recipient of this year’s German Design Lifetime Achievement Award. Here, he spoke at length with gestalten.tv on his approach to and philosophy of type design, visual languages, design processes and other subjects. His remarks are thoughtful, informative and inspiring, and though this video is nearly 14 minutes long, we think it is worth viewing. Congratulations, Erik. Well deserved.

Industrial Design

Reconsidering Time

Clocks have come in analog, digital, sundial, atomic, round face with hands that point to hours and minutes, and numbers that flip forward with each advancing minute. The Qlocktwo Touch, made by German design company Biegert & Funk, is the only clock that I can think of to declare the time typographically in a complete sentence. It’s perfect for dyslexics.

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Typography

Do What You Love and the Assignments Will Follow

After leaving her day job as a graphic designer in September 2009 to become a full-time freelance illustrator and letterer, Brooklyn-based Jessica Hische decided to assign herself a little project. As Hische explains it, “I wanted something to keep me motivated when client work was slow, to keep me inspired when I was working on things that weren’t so inspiring, and to give me something to do on a regular schedule when my life went from being incredibly regimented (day-job), to willy-nilly (freelance) – so began Daily Drop Cap. I originally planned to do an alphabet per week but realized quickly that it was hard enough to keep up with a letter per day. Within days of launching, the Daily Drop Cap site had received an enormous amount of traffic and within months, it had been featured on hundreds of design blogs. I didn’t know at the time that my little pet project would be what really catapulted me onto the design scene, that it would be how most clients were originally introduced to my work, and that it would forever brand me with the nickname ‘that drop cap girl’.”

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Advertising

Braun Hairmoticons

This fun TV commercial, which won a 2011 One Club gold pencil award in the Broadcast Design single category, was created by BBDO Dusseldorf for Braun’s Satin Hair 5 Multistyler curler. The “hairmoticons” ad, set to the tune of Leroy Anderson’s “Typewriter,” suggest that users can curl their hair in whatever style suits their mood. The animation is by VCC. Cute.

Design Quizzes

Quiz: MoMA’s Newest Type Acquisitions

This January type fonts earned long overdue recognition as “designed objects” when the renowned Museum of Modern Art in New York City acquired 23 digital typefaces for its Architecture and Design Collection. Except for its acquisition of Helvetica, this is the first time typefaces made it into MoMA’s permanent collection.

This quiz is to see if you can name the 23 faces inducted into the MoMA permanent collection — and three more classic faces we added just to round out the alphabet. To help you along, we included a clue alongside the font letter, and can tell you that the type designers chosen for the MoMA collection are Wim Crouwel, Matthew Carter, Erik Spiekermann, Zuzana Licko, Jeffery Keedy, Erik van Blokland, Just van Rossum, Barry Deck, P. Scott Makela, Jonathan Hoefler, Neville Brody, Jonathan Barnbrook, Tobias Frere-Jones, and Albert-Jan Pool. Good luck! (Answers on next page.)

MoMA Type Quiz
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