Advertising

Fanciful Humor of Apple iPhone Ads

Film director Dougal Wilson and Furlined, a global production company with offices in Los Angeles, New York and London, are sweeping the 2018 ad awards shows, including medals from the Art Directors Club, One Show, Webby Award, D&AD, and British Arrow. Their winning entry is “Barbers,” a quirky commercial promoting the Portrait mode on Apple’s iPhone 7 Plus. Previously available only on DSLR cameras, the Portrait mode uses the iPhone’s rear cameras to separate the foreground subject from the background, to secure impressive studio-quality lighting effects.

The location for showing the iPhone’s Portrait is set in a funky New Orleans barbershop, enlivened by “Fantastic Man” by Nigerian synth pop artist William Obyearbor. Apple says it had to do 24 haircuts to make the advert. It donated the shorn hair to Locks for Love, a nonprofit that helps provide hairpieces to disadvantaged children in need.

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Retail

Gentle Monster: New World in Shopping

At a time when online retailers are driving bricks-and-mortar stores out of business, Korean eyewear brand Gentle Monster is transforming the concept of what a retail space should be. Gentle Monster’s retail interior closely resembles an abstract art exhibition that happens to sell stylish, futuristic eyewear. Founded in Seoul in 2011 by Hankook Kim, Gentle Monster has attracted a cultlike following, including renowned celebrities and fashion designers, and has spurred the opening of more than 41 Gentle Monster stores in South Korea, China, Hong Kong, Thailand, and the U.S.

Gentle Monster’s décor is surreal and experiential. Wild art displays provide the aesthetic theme for each space. The Singapore store is an interpretation of Nietzche’s “Thus Spoke Zarathustra.” In Chengdu, China, the retail space imagines the creation of a post-apocalytic world. The Los Angeles store leads shoppers through the stages of “Harvest,” and the Daegu, South Korea, space is disguised as a laundromat.

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business

Starbucks Grande Café and Roastery in Shanghai

If you think that when you’ve seen one Starbucks cafe, you’ve seen them all, you need to visit the Starbucks Roastery and Reserve Tasting Room in Shanghai. The Starbucks signature mermaid and green brand elements are underplayed to the point of not being noticeable. Elegant wood and gleaming copper finishes adorn the 30,000-square-foot establishment, staffed by 400 employees. The place feels like “Disneyland” for caffeine lovers.

The sights are awesome and entertaining! A towering copper cask, adorned with more than 1,000 traditional Chinese chops (stamps) hand-engraved to narrate the story of Starbucks and coffee. A ceiling made out of 10,000 handmade hexagonal wooden tiles, inspired by the locking of an espresso shot on an espresso machine. A Roastery featuring three wood-carved bars, one of which is 88 feet long, where customers can watch beans being roasted and baristas brewing coffee using six different methods and beans from 30 countries. If that isn’t enough, an integrated AR system, built with an Alibaba web app, lets customers immerse themselves in the space through their smartphones. There is also specially crafted nitrogen-infused teas at the tea bar, and an on-site bakery offering scrumptious artisanal baked goods by famed Italian baker, Rocco Princi acclaimed from Milan to London.

With a population of 24 million people just in the city of Shanghai, even a gigantic Starbucks store can’t serve all the locals. Shanghai already has 600 other Starbucks cafes in the city, and 3,000 locations in 136 Chinese cities, with one new Starbucks location opening in China every 15 hours.

Posters

The Backstory of “Keep Calm and Carry On” Posters

“Keep Calm and Carry On” is the most famous British World War II poster that few people knew about until a half century later. Virtually all of the 2.5 million copies printed in anticipation of plastering the UK with them when war broke out, never saw the light of day.

It all started in the spring of 1939, as England braced itself for a German invasion. To prepare citizens for that inevitability, the UK Ministry of Information (MOI) formed a Home Publicity Committee made up of civil servants, volunteer academics, publicists and publishers to plan a campaign urging citizens to keep a “stiff upper lip.” The committee met weekly over lunch hour and suggested various slogans — e.g, “England Is Prepared” and “We’re Going to See This Through.” The committee proposed a series of seven or more morale-boosting posters, which the Treasury vetoed due to cost, giving them less than half of their requested budget. Ultimately, the MOI settled on three poster messages: “Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory”; “Freedom Is In Peril, Defend It With All Your Might,” and “Keep Calm and Carry On.” Someone suggested “Keep Calm, Don’t Panic,” but that was nixed.

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Sustainability

Tackling the Plastic Problem, One Supermarket Aisle at a Time

Plastic may be cheap and convenient, but there is mounting evidence that it is killing the planet and all the inhabitants on it. According to Ecowatch, today there are 500 times more pieces of microplastic in the sea than there are stars in our galaxy. By 2050, it is estimated that there will be more plastic in our oceans than fish. Enough plastic is thrown away each year to circle the earth four times. Plastic constitutes about 90 percent of the trash floating on the ocean’s surface. One million seabirds and over 100,000 marine mammals are killed each year from plastics in the ocean. Plastic chemicals can be absorbed by humans too – 93 percent of Americans age 6 and older test positive for BPA, a harmful hormone-altering plastic chemical. Some retailers are not giving up in despair, but are addressing the disposable plastics problem one aisle at a time.

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