Tintin, the adventure-loving boy reporter comic character created by Belgian cartoonist Hergé in 1929, is jetting around the world in style lately. Brussels Airlines has dedicated an entire Airbus A320 to Belgium’s most beloved ambassador. Tintin’s special livery is disguised as Professor Calculus’s famous shark submarine from the “Red Rackham’s Treasure” album, with Tintin and his dog, Snowy, shown flying the aircraft. The plane’s interior continues the cartoon theme with images of Tintin and Captain Haddock on the rear cabin wall.
The choice of Tintin as a promotional mascot is a natural for Brussels Airline. Tintin is renowned throughout the world and very Belgian. The Tintin livery project is collaboration between Brussels Airlines and Moulinsart, owners of the works of Hergé. The Tintin design will be featured for a year.
Explaining its campaign strategy, Brussels Airlines stated, “As a company, our goal is bring people together and to make travelling a pleasure. Tintin is the ideal travel companion to help us do this: Adventurous, ambitious, friendly, and naturally curious.”
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In the realm of classic comic book heroes, there is Spiderman, Superman, Batman, Wonder Woman, the Hulk, the Green Lantern …and Tintin the baby-faced boy reporter. A comic strip introduced in 1929 by Belgian cartoonist Herge (Georges Prosper Remi), “The Adventures of Tintin” relates tales of a Belgian teenager with a round head and a dorky quiff hairstyle who is dispatched by a youth newspaper called Le Petit Vingtieme (the Little Twentieth) to file investigative reports from hot spots around the world. Unassuming and good-natured, Tintin gamely goes wherever he is assigned, taking his little fox terrier, Snowy, with him. His travels often put him in the midst of political upheaval in the land of the Soviets, the Belgian Congo, China, Chicago, Latin America and elsewhere, and in trying to get to the bottom of a mystery, he is forced to deal with ruthless special agents, diamond smugglers, Al Capone gangsters and other villains who want to run him over, shoot him, torture him, kidnap him and feed him to crocodiles.Tintin and Snowy deal with each encounter without fear and get themselves out of each jam through quick-thinking action and sometimes through sheer dumb luck. What has kept Tintin so beloved over the decades is that he isn’t presented as an egotistical super human like Spiderman and Wonder Woman, but as an average young man who doesn’t seek out danger but doesn’t run from it either. In Brussels, Tintin and Snowy are honored with a life-size bronze statue, and they are even commemorated on a euro coin, which is legal tender in Belgium. An unlikely action hero, Tintin is probably the most admired fictional Belgian in recent history.