Brand Logos

Half of @Issue Logo Now in MoMA Collection

Given the fact that so many people emailed us articles about the Museum of Modern Art in New York “acquiring” the @ symbol for its architecture and design collection, we believe that others made the connection to us as well.

Actually, the origin of the @ symbol is rather murky. One theory is that it was invented by scribes around the sixth or seventh century as an abbreviation of “ad,” the Latin word for “at” or “toward.” Then @ resurfaced on the keyboard of the first typewriter, the American Underwood, in 1885, as a shorthand way of stating “at the rate of” on accounting documents. With the exception of bookkeepers, few people used the @ key, which apparently was the reason why an American programmer named Raymond Tomlinson decided to appropriate it in 1971 when devising a system to state the first email address. Tomlinson concluded that a succinct way to let email senders identify themselves was by separating the user name from the host computer from which it was sent with the @ sign. That made perfect sense and quickly became the language of the global email realm.

In 1994, when we were trying to come up with a name for our new business and design journal, the @ symbol seemed like a clever way of implying that we were at the cutting-edge of contemporary issues. Little did we realize that in 2009 when we launched ourselves as a magablog, we couldn’t register “@Issue” as our url and had to go with the annoyingly awkward “atissuejournal” if we wanted to keep some semblance of our name. But, in our heart, we will always be @Issue. Now, we are proud that half of our logo has been inducted into the MoMA collection – we’d be even prouder if MoMA would take the other half of our logo too.