Motion Graphics

Moleskine Introduces Color

By Delphine Hirasuna | February 22, 2013September 4, 2014

For decades, Moleskine has been renowned for its little black notebook that artists, designers, and writers carry with them everywhere to capture their first inklings of brilliant ideas. Other brands offer notebooks too, but only Moleskine, in iconic black with its external elastic band and ribbon bookmark, signals that you are an authentic and serious creative type. So, Moleskine’s announcement that it is releasing its notebooks and planners in four bright colors, in addition to black, is newsworthy. Insecure creatives may be reluctant to buy a color other than black.

Gangnam Style Flipbook Animation

By Delphine Hirasuna | February 1, 2013September 4, 2014

Not much is known about the artist who created this Gangnam Style video, except that he goes by the moniker “etoilec1” on YouTube. The hand-drawn images are synced precisely to the music, making this animation fun to watch. Some report that the audio had to be removed for copyright issues, but it is up now…for how long, we don’t know.

Motion Graphics

Blue Mondays Made Brighter by Starbucks

By Delphine Hirasuna | January 31, 2013September 4, 2014

Starbucks in the UK found a novel way to promote its discount latte special, available only on Mondays until February 18. London-based ad agency AMV BBDO created a stop-motion video to tout other great events that happened on a Monday, citing Neil Armstrong’s first walk on the moon, the first chiming of Big Ben, the first performance of Shakespeare’s Macbeth as examples. The entire commercial was produced in-house at Brand New School, using items from Starbucks for props. Coffee cups, napkins, wooden stir sticks, straws and corrugated java jackets serve as stand-ins for super heroes, landmarks and Macbeth’s three witches hunkered around a cauldron stirring up “toil and trouble.” The charm of the animation is its playful homemade quality. The only question is did someone at AMV dream up the idea on a Monday?

Advertising

Getty Presents Life in 873 Images

By Delphine Hirasuna | June 7, 2012September 4, 2014

How do you convey to designers and publishing customers that you have a stock photo/illustration for any and every subject, medium and use? In the case of Getty Images, it has more than 38 million stock images in its database to choose from. The question isn’t if Getty has the right image, it’s how you want to tell the story. This 60-second marketing video by Brazilian ad agency AlmapBBDO zips through 873 stills from Getty’s archives piecing together a universal tale of life, from first love to old age. Each frame is up for a fleeting nanosecond – kind of like life itself.

Advertising

Origami Goes High Tech

By Delphine Hirasuna | May 14, 2012September 4, 2014

Origami (which means “to fold” + “paper” in Japanese) is one of the oldest and humblest art forms around, dating back thousands of years, and stop-motion 3-D animation is one of the newest and most technologically advanced art forms. It’s interesting that the two mediums have found each other and it was love at first sight. As time-consuming and difficult as some origami forms are to fold by hand, paper as a construction material is sturdy but flexible, buildable at a small scale, and relatively cheap. In the case of this video ad for Hamburg’s charitable lottery, Deutsche Fernsehlotterie, a whole village with inhabitants and vehicles were brought to life out of paper. Hamburg-based agency, Zum Goldenen Hirschen spearheaded this ad, with Hans-Christoph Schultheiss directing.