Steve Frykholm is rare among in-house graphic designers, who tend not to make a career in one company for fear that they may become stale and repetitive. Frykholm joined Herman Miller in 1970, and has produced an impressive graphic communications portfolio for the celebrated furniture maker over the past 45 years. Back when financial annual reports were the design showpiece for most companies, all eyes were on Herman Miller to see what Frykholm came up with. Inevitably, it was something wonderful, fresh, and engaging. Frykholm established a graphic brand for Herman Miller that didn’t emphasize the repetition or placement of the logo, as much as meeting the company’s reputation for bold, original design. So, it is not that surprising that the silk-screened posters that Frykholm produced for the annual company picnic over the past 20 years have been included in New York’s Museum of Modern Art permanent collection. This brief video was produced by Dress Code, a New York-based production company.
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When Dutch financial company SNS Reaal produced an online only annual report, it had its designer Fabrique summarize the salient points in a simple 2 and a half minute film. No fancy computer graphics, no elaborate sets, no fuzzy corporate-speak, just three ordinary-looking people walking viewers through who they are, what they do and how they performed in 2010. The complete annual is presented just as simply, incorporating functions that let readers make a custom pdf of just the pages or paragraphs that they want to keep for reference. The first test of transparent reporting: make it understandable.