Industrial Design

Isamu Noguchi’s Modernist Playscape

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In September, Playscape, a children’s playground created in 1976 by Isamu Noguchi in Atlanta’s Piedmont Park, reopened after a restoration funded by Herman Miller Cares via Park Pride, and coordinated by the City of Atlanta’s Office of Cultural Affairs and Office of Parks. Playscape is the only playground designed by Noguchi in the U.S., despite his effort to develop more.

One of the 20th century’s most important and acclaimed sculptors and artists, Isamu Noguchi had a lifelong interest in designing children’s playground. “I think of playgrounds as a primer of shape and functions; simple, mysterious, and evocative; thus educational,” he said.

Noguchi’s approach to playgrounds was consistent with his design of furniture and lamps, theater sets, stone sculptures, and landscaped gardens. He brought an organic and geometric sculptural sensibility to all. “Sculpture can be a vital force in our everyday life if projected into communal usefulness,” he believed. His goal was to create art that the public could use in a social space. That included children’s playgrounds.

Noguchi pursued his quest to create playgrounds throughout his career. He designed his first landscape for children in 1933. Calling it Play Mountain, he proposed building it in New York City and envisioned a contoured terrain with many elements that would find their way into his other landscape designs. New York rejected his proposal. He tried again in the 1950s and 1960s, and was rejected each time.

For Playscape in Atlanta, Noguchi created colorful sculptural forms that invited children to explore this landscape, using their imagination to invent their own play. Dakin Hart, senior curator of the Noguchi Museum, described Noguchi’s belief “that playgrounds should not be designed like military exercise equipment for a cheaply executed boot camp…He thought kids should experience the environment the way man first experienced the earth, as a spectacular and complex place.” This is a vision that applied to all of Noguchi’s work.

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Typography

Type in the City

Show Us Your Type is a design project created by Neue, a thrice-yearly online magazine that focuses on two things that the Neue founders say they “adore” – typography and cities. Each issue is about a different capital city, and designers are invited to submit their interpretation of the chosen city through posters that are primarily typographic. It is interesting to note what each artist sees as iconic of the culture. To look at a broader selection, go to showusyourtype.com.

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Public Art Programs

Bay Bridge Birthday Lights

The Bay Bridge, which connects San Francisco to Oakland and the East Bay, has always played second fiddle to the glamorous Golden Gate Bridge. Even though both spans are celebrating their 75th anniversary this year, the drab gray Bay Bridge never stirred the heart the way its flashy orange sister span has. The Golden Gate Bridge’s 75th birthday was commemorated with fireworks, a fancy new visitors’ center, and souvenir trinkets of all kind. On the other side of town, it was business as usual on the Bay Bridge, with some 270,000 vehicles crossing its span daily.

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Architecture

Art Meets Architecture

Typically, the observation platforms of landmark buildings are designed to offer breathtaking views of the city, not vice versa. At the ARoS Museum of Modern Art in Aarhus, Denmark, the recently completed viewing tower on the roof is its own work of art. Designed by renowned Danish/Icelandic artist Olafur Eliasson, the circular glass walkway is a multi-colored halo crowning the brick cubic structure built in 2003 by Aarhus-based Schmidt Hammer Lassen Architects.

Known locally as “Your Rainbow Panorama,” the museum’s walkway invites visitors to see the city through curved colored glass arranged in the color spectrum. Explaining his intent, Eliasson says, “I have created a space which virtually erases the boundaries between inside and outside – where people become a little uncertain as to whether they have stepped into a work or into part of the museum. This uncertainty is important to me, as it encourages people to think and sense beyond the limits within which they are accustomed to moving.”

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Packaging

Espolon Tequila Packaging
Wraps Itself in Mexican Legends

How do you convince consumers that your tequila is authentically Mexican and not an Americanized version of what the South of the Border drink is all about? Skip the piñatas, the sombreros and all the hokey souvenir-type imagery for starters.

For the reintroduction of its product in the United States after an absence of several years, Espolon Tequila wrapped its brand in the rich traditions, history, festivities and artistic style of the Mexican culture. Spearheaded by Landor, the rebranding program was inspired by the engravings of renowned 19th century artist Jose Guadalupe Posada, whose skeleton people are best associated with the Dia de los Muertos (Day of the Dead) celebrations. Finely drawn illustrations by Steven Noble pay homage to Posada’s style and incorporate iconography reflecting the legends and lore of Mexico.

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