These viral videos are actually ads for New Era Cap Company, which is the exclusive manufacturer and marketer of caps for all U.S. major league baseball teams, minor affiliates and more than 200 U.S. colleges and universities. The videos don’t mention headwear until the close, but viewers recognize the rivalry, antics, jabs and banter of sport fanatics just by seeing the logo on the caps. The Chicago Cubs and White Sox caps make clear each wearer’s team loyalties and “tribal ” identifications.
Starring popular character actors Craig Robinson and Nick Offerman, the series of video ads are hilarious – and probably very close to reality. The ads follow on the heels of another Brooklyn Brothers ad series for New Era, starring actors Alec Baldwin and John Krasinski and the rivalry between the Yankees and Red Sox.
You don’t have to live in San Francisco to be awestruck by the cityscape built by artist Scott Weaver entirely out of toothpicks. It took him 35 years and more than 100,000 toothpicks, and he says he intends to keep on refining and adding on to his creation. Replicas of every San Francisco landmark, monument and scenic attraction, including Alcatraz Island, the Golden Gate and Bay Bridges, Palace of Fine Arts, the psychedelic Haight-Ashbury district, and even the baseball park with its iconic wire baseball mitt, are rendered in intricate detail. As if that isn’t mind-blowing enough, Weaver one-upped Rube Goldberg by using ping pong balls to turn his sculpture into a kinetic experience. On his website, Weaver explains that he used different brands of toothpicks depending on what he was building. “I also have many friends and family members that collect toothpicks in their travels for me. For example, some of the trees in Golden Gate Park are made from toothpicks from Kenya, Morocco, Spain, West Germany and Italy.” Somehow after seeing this, hearing about Lego sculptures seems like unsophisticated child’s play. Weaver is a staff artist with The Tinkering Studio at San Francisco’s renowned Exploratorium, the museum of science, art and human perception.