Packaging as Play Things
Zombis, made in Iceland by Kjöris, is a soft ice cream product sold in single-serving-size packets, but what makes Zombis extra special is the story built into the packaging. Designed by Reykjavik-based Brandenburg, the packaging for Zombis Freezer Pops features 24 zombi personalities, each with its own name and “death-ography.” Inside each zombi is a colorful, squishy “brain” that tastes exactly like strawberry, raspberry or pistachio-flavored ice cream. Buyers are instructed to snip off the top of the zombi’s head and suck out the brain. Eating ice cream has never been so ghoulish and fun.
Read More »