Rather than single out any one art style or type of graffiti to serve as the identity for the Madrid Street Art Project (MSAP), IS Creative Studio adopted a bold asphalt black-and-white street pattern to brand the program. Devised by Martin and Diana Prieto Martin and Guillermo de la Madrid, MSAP is a nonprofit project designed to support and enjoy public art in Spain’s capital city. Through guided tours, workshops, exhibitions, publications and artistic actions, MSAP aims to bring street art to citizens. According to MSAP’s website, “To come up with the [logo design], we relied on the city streets where street art was born and lives. Due to the diverse activities of this project, we thought that the identity of the Madrid Street Art Project should be flexible. We developed a logo that looks like a map….Streets often lead us in opposite directions to our destination. We think this is a great representation of the reflection which street art invites us to think about.” MSAP’s structured logo also contrasts beautifully with the bright colors and amorphous shapes of graffiti drawings.
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If this thermostat looks like something that Apple would have designed had it been interested in home heating, there’s a reason. Tony Fadell, who conceived of the iPod and then went on to work on the iPhone while at Apple (he left in 2008), came up with this household device through his own company, Nest Labs. The clean Apple aesthetic and intuitive ease-of-use are evident in the Nest Learning Thermostat. The temperature is displayed in bright, clear numerals, and the rim ring acts as the dial. The LCD-lit center turns red if you are raising the temperature and shows blue if you are lowering it. A green leaf appears under the number to indicate a setting for optimal energy savings. Not only that, the Nest programs itself, using software to analyze and track your usage patterns over time. Once it learns your preferences, it adjusts itself automatically, and even turns itself down to the “Away” mode, if it doesn’t sense any movement in the house. The Nest also comes with a mobile app that lets you change the temperature and schedule remotely by laptop, smartphone or pad.
Programmable thermostats, even ones that can be controlled remotely, are not new to the marketplace. What makes Nest exceptional is that it is designed for the user. You don’t have to squint to read the temperature gauge or gnash your teeth when trying to figure out the instructions to get it to do all the things that the ads promise it can do. It doesn’t try to impress consumers by displaying the complex engineering of the product. That’s more intimidating than impressive. What good design does best is create an interface with the user that makes the complex simple. Given the large number of consumers (including me) who don’t know how to program their existing thermostats, a device that is pleasing to view and as easy to use as an iPod is a welcome advance.
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