Pepsi Max Ping Pong
This Pepsi Max commercial has almost nothing to do with its soda products, but if its purpose is to get people to watch, it succeeded. London-based creative agency Harriman Steel constructed this Pepsi Max promotional stunt to celebrate the New Year. They did that not with the usual New Year’s fireworks but with an explosion of ping-pong balls and mousetraps. As a symbolic gesture, they set up 2014 mousetraps and 2015 ping-pong balls, using one to trigger a chain reaction of snapping traps and ricocheting balls. One ping-pong went like a hole-in-one down the center of the Pepsi logo, and set off a festive confetti-like rain of balls in Pepsi’s signature colors of blue, red and white. Except for one Pepsi Max can on a shelf in the “background,” no product was shown. But the spot was fun to watch and there was no doubt that it came from Pepsi.