Explaining its views on coffee, illy argues “If coffee is experienced with all five senses, the very objects that hold coffee should please the eye.” Given that brand philosophy, the Trieste, Italy-based coffee company sought to elevate the humble coffee cup “to meld the sensory pleasures of coffee and art.” In 1992, it commissioned renowned architect Matteo Thun to design what is now the iconic illy espresso cup. From there, illy asked some of the world’s foremost artists to use the white ceramic surface as a canvas for their original art. The illy Art Collection was born. Over the past two decades, some 70 artists, including such contemporary masters as Robert Rauschenberg, Jeff Koons and Julian Schnabel, have contributed to the collection. The cups and saucers in the illy Collection can themselves be appreciated as works of art worthy of display in galleries and exhibitions.
Read More »
The visual identity system for Southern California-based Dripp Coffee Shop is intriguing for what is fixed and what is flexible. Designed by Turner Duckworth San Francisco and London, the Dripp branding system centers around a hand-drawn script logotype which angles upward. The rest of the visual content is structured within a grid of color blocks with minimal flat-graphic images. The flourished style of the letters sets the logo apart from the rest of the visual content and, by contrast, draws attention to itself. The silhouetted objects themselves can be changed to suit the product, season or event, as long as they retain the stylized look and simplified color palette of the brand – as shown in the set of posters below created by Turner Duckworth. This graphic system also accommodates changing needs and uses, including this sleeveless hot paper cup design by Istanbul-based designer Salih Kucukaga.
Read More »
In cafeterias and restaurants around the world, the coffeepot with a distinctive orange band around the neck is immediately recognized as the one containing decaf coffee. Today most people don’t know how that tradition began. Actually, it was once one of the world’s most effective branding campaigns, even though these days consumers don’t associate the color with the product that started it all.
The orange label premiered in 1923 when Sanka, the first commercial decaf coffee, appeared on grocery store shelves in America. In 1932, General Foods bought Sanka (a catchy contraction of “sans caffeine”) and set out to promote the brand to restaurants and diners by giving away free “Sanka-orange” coffeepots and a few samples of the product. Customers and waiters came to recognize that orange signified Sanka, and over time it became the generic color-code for any and all decaf coffee brands.
Read More »