An ongoing complaint from both design and business professionals is the “other side’s” tunnel vision approach to addressing market problems. Yet it has become increasingly accepted that all roads to innovation lead through design, and that design strategy factors into every step along the path, from engineering and finance to product placement and the customer experience. Design-centered businesses are no longer an anomaly. It takes design thinking to solve business problems and vice versa – and to do it fast, because competition is no longer regional or national, it’s global.
So, it is reassuring to note that the California College of the Arts in San Francisco is awarding its first MBA in Design Strategy degrees this spring. The full-time, two-year MBA program is the only one of its kind in the United States.