If real store personnel treated customers the way some online marketers do, this is what the experience may feel like to shoppers. Google Analytics produced this series of videos to demonstrate how online retailers are losing customers by bombarding them with too many annoying questions, offers and distractions. The videos simulate interactions with the landing page, site search and checkout. The skits are funny but too painfully true. Google Analytics implies there is hope; it directs online retailers to its blog site for improvement tips.
For Coke Zero’s joint promotion of the new James Bond film “Skyfall,” Belgian ad agency Duval Guillaume Modern set up an elaborate stunt in the Antwerp central train station. It began when unsuspecting commuters walked up to a Coke vending machine, which displayed a promotional offer that came with a hitch. They could win two free tickets to a special screening of “Skyfall,” if they could get to the vending machine on Platform Six within 70 seconds.