Evian: Mastering the Art of French Water
Want to set an elegant table for the holidays? Don’t just put any old bottled water out for guests. Make it French. Make it designer. Make it from the Evian Paul Smith Limited Edition collection. In a tradition started in 2008 with a limited edition bottle designed by Christian Lacroix, followed in 2009 with Jean Paul Gaultier, Evian has just released the Paul Smith Limited Edition 2010 bottle.
The renowned British fashion icon designed the bottle in vibrant colors with a festive theme, featuring his signature stripes and five different multi-colored caps to collect. These days selling bottled water has become harder with countless brands vying for market share and sustainability proponents urging people to drink water filtered from the tap, even adding the bubbly themselves. With its designer bottles, Evian, owned by Danone Waters of America, isn’t touting how its product tastes, but how its bottles look. At $13.95 (USD) for a single 750ml bottle and $118 (USD) for a 12-bottle case, what consumers are buying is imaginative packaging that happens to have water inside.