Product Design

Food as “Protagonist” of Manga Plates

Manga Plate

As a senior project at the Kyoto Institute of Technology in Japan, designer Mika Tsutai came up with this manga comic drawing approach to decorating Japanese-style plates. It’s a sight-gag that really works best when dining Japanese style, where each dish is served on its own small plate, rather than served with side dishes and entrée placed together on one large dinner plate.

On Tsutai’s manga plates, the food itself becomes the “hero” or subject of the story — e.g., the fist drawing striking a pulverized food mass; the strawberry slices forming the woman’s earrings, a volcano erupting a red lava flow. The presentation is meant to be appreciated as a single visual image. Even the arrangement of plates imitates the panels of manga comic strips. This is just as Tsutai intended. “By placing these dishes in a particular manner, you can transform your dinner table into a story, just like that of a page from a Japanese comic,” he says. It’s an interesting concept for those who like to be entertained while eating, but it’s hard on the cook who has to plan the menu around the storyline. Via Design Boom.

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Product Design

E-Mook: Buy the Mook to Get the Gift

The e-mook has become all the rage in Japan. An enhanced version of a mook (cross between a magazine and a book), the e-mook, published by Takarajimasha, expands the hybrid concept a step further by including a premium gift inserted in a box attached to every mook. Typically focused on a single trendy fashion label, e-mooks are brand specific, containing articles about the designer, manufacturing process, celebrity customers and a catalog of the latest collection.

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