Pentagram, the international design consultancy, celebrated its 40th anniversary this year with a stop-motion video, narrated by a voice that sounds somewhat like the Dos Equis “most interesting man in the world.”
“The Forty Story” is a tale of a boy born on the day that Pentagram opened its doors in London, and shows how his life has been impacted by 40 years of Pentagram design. To chronologically (more or less) knit together a small sampling of Pentagram’s amazingly diverse body of work, the storyline veers wildly, starting out by claiming the boy was born in a BP petrol station, walking in Clarks shoes by age 1, shaving with a disposable razor by age 3, publishing poems about Pirelli tires with a Parker Pen by age 6, and acclaimed by Reuters as a lad before being panned by Italy’s 24 Ore and resorting to antidepressants. The story goes on until he finds love and contentment, with Pentagram’s portfolio of projects flashing across the screen.
The script was written by Naresh Ramchandani and Tom Edmonds, directed by Christian Carlsson, with titles by John Rushworth.
Congratulations on your first 40 years, Pentagram! May your next 40 years be just as stellar.