Every year the Indianapolis International Film Festival invites local designers and illustrators to create a poster for select movies, which it uses as a build-up to the festival. The posters are then exhibited at the Indy Film Festival and sold as limited edition prints. Lars Lawson served as designer and illustrator for this “Dr. Jekyll and Mr. Hyde” poster, along with contributing artist Monty Sheldon and Timber Design. Not only did Lawson capture the character’s strange split personality, he managed to draw the typography so that it reads “Dr. Jekyll” from one direction and “Mr. Hyde” when turned upside down.
New technologies go through a number of phases as they progress from “drawing board” idea to prototype to public awareness, assessment of possibilities, learning and experimentation, to practical applications. Augmented reality (AR) seems to be in the late experimentation phase, although some very practical commercial uses are being introduced. Here two Swiss AR experts Martin Kovacovsky and Marius Hugli demonstrate the possibilities of AR by bringing the pages of “The Strange Case of Dr. Jekyll and Mr. Hyde” to life. The images printed on the paper leap into action on the screen when a camera (in the lamp) is focused on a page. Suddenly, traditional print becomes a multimedia vehicle, and the boundaries between analog and digital content all but disappear.