This skit by the British comedy team David Mitchell and Robert Webb from Channel 4’s “That Mitchell and Webb Look” sketch show kinda feels like the circular discussions that many of us sometimes have with clients, creative directors and team leaders. OK, not quite like that, but kinda like this. OK, the talk isn’t about fictional heroes, sex or killer sharks, but swap out the sex and killer sharks with marketing lingo and brand positioning and it’s almost identical. Well, not identical, but close. The free-association constructive criticism has the same baffling effect. Maybe not, but you know what I mean. If you don’t feel like that, just ignore this and enjoy the video for what it is. Or not.
There are many videos about various aspects of typography, and we’ve posted several of them here, but this is the only one I’ve seen to date that explains the evolution of type faces in such an engaging, clear and concise manner. The video was made by Ben Barrett-Forrest of Forrest Media, a graphic design and media production firm with offices in Whitehorse, Yukon, and Hamilton, Ontario in Canada. As charmingly simple as it comes across, making the five-minute video was an arduous task. It took Forrest 140 hours to hand-cut 291 paper letters and make 2,454 photographs for this stop-motion animation. It was worth it. Enjoy.