UnChain Me: Brooklyn Fare
Competes on Its Own Home Ground
How do you beat the national retail giants at their own game? By being what they’re not – from the neighborhood. Challenged by Brooklyn native, Moe Issa, to design a store brand that evoked memories of the friendly grocer down the block, but in a contemporary, upscale way, Mucca Design focused on keeping Brooklyn Fare’s identity simple and personable. As Mucca says in its newsletter, “A unique strategy + one typeface + four colors + a lot of copy.”
