A team at the Harvard Innovation Lab undertook a project to reveal how desktops have evolved since the first personal computer appeared 35 years ago. Photographed by dougthomsen.tv and engineered by anton georgiev, the video version below shows how office necessities (e.g., Rolodex, reference books, hand-held calculators) have gone from the actual to the virtual, from physical objects to digital apps. The video, as seen on Designboom.com, is a fascinating look at how technology has transformed office tasks. It also suggests that offices of the future should be redesigned accordingly. Corporations once filled vast high rises with thousands of employees, hundreds of file cabinets and office equipment, and rows of clerical help to handle all kinds of paperwork. Today “offices” are essentially portable. Workers don’t have to be tethered to their desks. They can stuff their laptop and mobile phone in their backpacks and set up shop anywhere. So, what is the purpose of gathering employees into a single workspace? What kind of furniture and equipment will make workers more productive and more collaborative? With so many documents stored in the clouds instead of in metal file cabinets, can the physical office layout be sized to take up less square footage? It’s time to occupy no more space than we really need.
At first glance, the packaging for Coven, a new hand-crafted vodka made by Arbutus Distillery in Nanaimo on tiny Vancouver Island in Canada, looks deceptively traditional, fitting right in on retail shelves with the products of large spirit producers. But darkness changes everything.
Asked to develop a product name, brand personality and package design for Arbutus Distillery’s inaugural product, Nanaimo-based agency, Hired Guns Creative, sought to take consumers into the deeper realm of the spirit world. Hired Guns chose the name “Coven” for the Arbutus vodka brand, not only because it was a play on the idea of spirits, but because it suggested gatherings, mystery and a hint of sexual allure. From a design perspective, creative director Richard Hatter also found Coven “a very clean, balanced word that is easy to work with on a graphic level. And, of course, there are the other obvious criteria; it was easy to spell, say, pronounce, read from a distance, and it was available to trademark.”
To bring credibility to this new product in stores, Hired Guns used several traditional indicators of quality: hand-dipped wax, die-cut label, foil and embossing details, and lots of whitespace. What isn’t seen in daylight, however, is a gathering of witches and night creatures made visible through a glow-in-the-dark phosphorescent coating overprinted on the bottle. The text on the back label adds to the haunting impression: “Shrouded in the mist of the West Coast, a timeless rite enchants those who seek a greater spirit. Initiation requires strict dedication to the craft. There is power in numbers, so gather together because when the lights fade, the ritual begins. We’ve been waiting for you.” Drink up and be merry; the spirits are alive.
These commercials aren’t selling what you think they do. They were created by London-based John Nolan Studio/Robot Factory, which boasts an impressive portfolio of film assignments including “Dr. Who” and “Where the Wild Things Are.” The Nolan’s Cheese and Nolan’s Nuts brands don’t exist, but John Nolan’s animatronic design and FX services do, and the videos show off the firm’s talent and capabilities quite effectively – little wonder that they went viral online. The cheese video came out first, and a nutty variation of the idea followed.
Ottawa-based McMillan Agency got straight to the point in this direct mail piece. Recipients first read how the creative agency would help clients stand out from the crowd, and when they unfolded the sheet, they could read a lengthier discussion about the challenges facing companies today. Attention-grabbing. Succinct. Minimal production costs. Great idea.
This skit from “Burnistoun,” the comedy sketch show broadcast by BBC Scotland, reminds me of all the devices that, at first, seem like marvelous inventions, but still need work. An example is a recent exchange with that annoying automated iPhone twit, Siri. She keeps calling me “Del-fiend-E,” even though I’ve corrected her multiple times. Last week I asked Siri for the cross street of Gump’s, San Francisco’s venerable luxury home décor and jewelry store. Everybody in the Bay Area knows the 150-year-old Gump’s — except Siri. She said, “There are three dumps in San Francisco, which one do you want?” I enunciated more slowly, spelling out G-u-m-p-’s. She ignored me and started telling me the addresses of the local dumps. I finally asked a passerby for directions.