Information Graphics

Graphically Evoking Vivaldi’s “Four Seasons”

Our musical notation system follows a convention that dates back centuries. By reading it, musicians can get an aural sense of melody, tempo and all the other instructions on how the score should be played. But what if the notations were shown in graphically different colors and dot sizes? This is a study done by graphic designer Laia Clos of Mot Studio in Barcelona. Clos explains that the self-initiated project started with a woman in her studio who has a knowledge of music. From there, they created a new graphic musical notation system called “SisTeMu,” which translates a musical score into simple geometric forms and basic printing colors, exploring the rhythmic and melodic harmonies found in the musical composition. The system somewhat simplifies the complexity and mathematical structure, making it accessible to the viewer through a visual narrative. For their first translation, they used the musical data for the lead violin part of Antonio Vivaldi’s baroque concerto, “The Four Seasons” (or “Lesquartrestacions”). In addition to producing a booklet documenting how to read the SisTeMu system, Mot Studio created limited edition posters of each concerto (or season) and a set of postage stamps, which you can order from Mot’s website http://tomedicions.bigcartel.com/.

Clos presented graphic extracts of her musical notation system on postage stamps, part of a limited print run of 300. The postage value is equivalent to Spain’s regular national charter.

Posters

Geometry and Art Intersect in Outer Space

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Geometry, the mathematical study of shapes and their relative positions in space, lies at the heart of design and typography and the physical order of the universe. These posters by UK-based applied mathematician Simon C. Page for the International Year of Astronomy ’09 (IYA) depict the wonders of the universe through the use of simple geometric lines and circles. Page, a self-trained graphic designer, had originally created these images for a self-promotion piece, but the math-inspired art caught the attention of the International Astronomical Union and UNESCO, which asked to turn them into posters to promote the International Year of Astronomy’09, a global effort to raise awareness of astronomy. Retro in feel, Page’s posters aptly capture the beauty, dynamism, and mysterious orderliness of objects in space. They are available for sale from simoncpage.co.uk.

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Humor

Identity Guidelines Run Amok

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Anyone who has ever been involved in designing or managing a graphic identity program (pretty much everybody in design and mar-com) has experienced fleeting impulses to rebel. Rigid rules and authoritarian orders run counter to freedom of expression and creativity. But identity guidelines are the foundation of branding. Consistent and repeated use builds brand recognition. And yet! Just once, wouldn’t it be fun to run the logo in pinstripes or push the corporate colors into a more punk PMS shade? Or tell the “identity police” that being forced to use the logo is a blight on your beautiful cover design?

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