Illustration

Advertising

Selling Speed Where It Matters

By Delphine Hirasuna |

The new Hertz ad campaign theme “Traveling at the Speed of Hertz” isn’t meant to imply that Hertz cars go faster than those of other rental companies, but to suggest that Hertz can get you in and out of their rental lot in a flash. For customers, quick, hassle-free service is really where “the rubber meets the road” when it comes to renting a car. That’s the focus of the Hertz print ad campaign by DDB New York, which introduces Hertz’s Gold Plus Rewards program. Illustrated by Christopher Grey, the print ads feature strong stylized graphics and bold solid colors and the message that customers will enjoy a carefree “lot experience.” The “Bypass Lines” poster doesn’t even show a car, just a superman-type customer soaring over a long line of waiting people.

Read More »

Advertising

Ultra Mystic Asian Ad

By Delphine Hirasuna |

“Why Asian advertising is strong and mystic” was the theme of AdFest 2011, an exhibition of the best ad work in Asia. Commissioned by the Yoshida Hideo Memorial Foundation/ Advertising Museum Tokyo to promote this pan-Asian event, Dentsu Inc. in Osaka developed a poster series with lavish illustrations that reminds one of a reflexology foot chart or, in the case of the open palm, like a spiritual mudra (a hand gesture that symbolizes divine manifestation).

Read More »

Packaging

Swedish Food Packaging That Delivers

By Delphine Hirasuna |

Middagsfrid — a service that delivers wholesome fresh foods, menu plans and recipes to subscriber homes in Stockholm — has launched a line of its own branded products. Stockholm-based agency, Bold, designed the packaging in collaboration with illustrator Peter Herrman. To create a sense of an ideal world filled with preservative-free, farm-to-table ingredients, Herrman sketched a fanciful landscape with a giant cheese grater and mixing bowl tucked among the houses, along with grazing cows and other livestock, horse-drawn cart, fruit-bearing trees and flowers. The idyllic scene is printed on newsprint-like stock to mirror the humble way locally grown goods are wrapped and affixed with a simple red label. The look suggests quality and craftsmanship.

Read More »

Posters

Amtrak Signals It Now Has Wi-Fi

By Delphine Hirasuna |

To advertise the fact that Amtrak, America’s nationally owned railway, now offers free wi-fi services on 12 of its East Coast routes, Arnold DC agency in Arlington, Virginia, combined an iconic symbol of each regional route and the wi-fi signal. With creative direction by Mick Sutter and illustrations by Andrew Bannecker, the AmtrakConnect ad campaign kept text to a minimum and let the images speak for themselves.

Read More »

Animation

The Art of Online Presentation

By Delphine Hirasuna |

In-person portfolio showings used to be the way that illustrators and photographers got their work in front of designers and art directors. No longer. Now design firms only want to view portfolios online. Often illustrators and photographers don’t even know if their work is being viewed. It’s a case of “don’t call us; we’ll call you.” But some illustrators are finding a way to draw attention to their work by creating online presentations that entertain and amuse. This one by Elwood H. Smith communicates his style and humor and makes designers look forward to seeing more.