If you think you’ve seen this chair before, you have. Emeco’s Navy Chair has been around since 1944. So why was it such a sensation at the 2010 Milan Furniture Fair in April? And why is Design Within Reach hosting events to tout that it has the retail exclusive on the product? It’s because this 21st century model is made from recycled plastic Coke bottles – 111 of them, more or less, hence its name the 111 Navy Chair.
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With so many people feeling blue because their 401Ks have tanked, what color is likely to resonate with the public today? Color forecaster Laura Guido-Clark, who has consulted on the “skin” (color, material, finish) of everything from cars to computers, toothbrushes to carpets, uses a process she calls “climatology” to survey the economic, political, emotional and social temperature of the times to arrive at a palette that consumers will find satisfying and exciting. Guido-Clark tells the San Francisco Design Center’s 3D Magazine, “We are in a time of deep introspection and fear is running as an undercurrent, but hope is what keeps us going. Optimism is the polar opposite of despair, and we will see people drawn to colors that reflect that reaching out for a brighter future. Deep, vibrant and saturated colors such as raspberries, yellows, oranges, royal blues and purples are important. You are also starting to see a softening of the palette with grayed pastels — perhaps our way of landing softly in tough times. People are also being drawn to pliable materials such as wire and sculpted metals that show flexibility and a willingness to bend and change. We will be mixing more metals in unique ways and breaking rules as we come to terms with a new way of thinking. We also expect that earthy textures, woods, deep piles and fabrics with a rich, tactile surface will be more appealing as people seek to make their homes feel like they are cocooning and safe from outside forces.” www.lgcdesign.com