When it comes to branding commercial aircraft, the tail comes before the nose. The tailfin is the tallest part of the plane. It’s the last thing people on the ground see as the plane lifts off. And pretty much the only part they see when the plane is parked buy adobe acrobat nose first at the gate. It is a flying billboard, which is why airline branding experts focus most of their attention on designing memorable graphics for the tail. See if you can match the airline with these tails. Answers on next page.
This video leaves a lot to be desired graphically, but it is an excellent primer on audio branding. We would tell you more, but the video by Byswiss does such a great job, why bother. Be sure to read the text to understand the examples.