Last December, the Smithsonian Institution’s Cooper Hewitt Museum of Design reopened its doors after being shut down for three years for renovation. Located in the old Carnegie Mansion in Manhattan, the new Cooper Hewitt has designed an experience that integrates interactive,immersive technologies into all of its exhibits. Now visitors can view digitized collections on large touch-screen tables, draw their own wallpaper in the Immersion Room, solve real-world design problems in the Process Lab, and use an interactive pen to save objects that they want to view more closely at home. The Cooper Hewitt not only shows how design has evolved over the past century, it is a living example of where it is going.
Winner of a 2014 Cannes Outdoor Advertising Award, this Corona Extra billboard campaign feels like a high school science project on steroids – e.g., drop a raw egg from 30 feet without breaking it, make a rocket that can shoot across a football field, build your own fog tornado. In this case, Corona and its ad agency Cramer-Krasselt in Chicago came up with a way to put a real crescent moon on top of a Corona bottle billboard.
It was all very clever and fun in a geeky way. The idea involved showing an open bottle of Corona Extra surrounded by the moon in its different phases. The beer bottle itself butted up to the top edge of the billboard. By calculating the angle of the moon at a specific geographic location, the time that it would be in its crescent phase, and other measurements, the creative team could precisely predict when the moon would rest on the bottle top like a wedge of lime. Such calculations, however, are typically beyond the ken of “right brain” advertising people, so they turned to experts at top universities and planetariums for help. The consensus was that on June 14 and June 15, 2013, the crescent moon would be positioned over the bottle top shown on the billboard at 15th Street and 9th Avenue in Manhattan. The historic lunar lime event was publicized online and via social media and created such a buzz that spectators came out specifically to witness the moon hovering over the Corona bottle. Such an occurrence is even rarer than a lunar eclipse.
You won’t catch any of the Super Bowl XLIII players butting heads with these helmuts on this weekend, but you can still bid on one and help the NFL Foundation, a nonprofit dedicated to the health and safety of sports and youth football.
Bloomingdale’s in New York collaborated with the Council of Fashion Designers of America to invite some of the world’s leading fashion designers to bring their own personal flair to football helmuts. The collection of 48 fanciful and impractical headgear has been on display in the window of Bloomingdale’s 59th Street store in Manhattan and can be viewed online as well. The helmuts are being auctioned off to support the NFL Foundation, and the public has been invited to submit their own design with a chance to win a Bloomie’s gift card and a mini 3-D printed version of their submitted design. Even football helmut design is a participatory sport.