L’Occitane Brand’s African Connection
When French skin care company, L’Occitane, came out with a new limited edition shea butter hand cream, it departed from its usual simple packaging design and chose a colorful traditional African textile pattern, called mudcloth, instead.
Aside from the fact that the design is eye-catching and that tribal prints are in fashion, mudcloth, also known as Bogolan, seemed like an unusual choice for a company associated with the fragrances of Provence.