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native craftsmanship

Brand Language

Tribal Pattern as Wordmark

By Delphine Hirasuna | December 4, 2014December 25, 2014

TUSK_Logo

Now in its second year, the Tusk Conservation Awards single out individuals who have done outstanding environmental conservation work throughout Africa, with particular focus on protecting endangered species and their threatened habitat. The prestigious honor includes a monetary contribution of £30,000 and £15,000 to support the goals of the winning projects. What the fledgling award didn’t have, however, was its own graphic identity. For that, London-based The Partners stepped up and provided their creative talent pro bono.
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Posted in Brand Language, Brand Logos Tagged Africa, London-based, native craftsmanship, protect endangered species, The Partners, threatened habitat, traditional African textile, tribal art logo, Tusk Conservation Awards, Tusk identity system, work mark, wristband

 

Publisher: Studio Hinrichs
Editor: Delphine Hirasuna
Design Director: Kit Hinrichs
Designer: Carrie Cheung

@Issue: Journal of Business and Design is a blog that focuses on topics of interest to designers, mar-com managers and corporate executives.

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