From the bestselling author Jonah Lehrer comes “Imagine: How Creativity Works” (Houghton Mifflin Harcourt). Lehrer explains that his latest book “is about our most important mental talent: the ability to imagine what has never existed. We take this talent for granted, but our lives are defined by it. There is the pop song on the radio and the gadget in your pocket, the art on the wall and the air conditioner in the window. There is the medicine in the bathroom and the chair you are sitting in…” He gives real world examples from Pixar and Second City to Bob Dylan and Yo-Yo Ma. He goes on to say that “creativity is not a gift possessed by a lucky few; it’s a variety of distinct thought processes that we can all learn to use more effectively.” Here he offers five tips from his book on how to increase your creative potential.
For a Central China Television (CCTV) promotional commercial, Chinese ad agency, MMIA, undertook to retrace the history of China in an animated version of a traditional Chinese ink-and-wash landscape painting. Ink-and-wash is an art style that developed thousands of years ago and is noted for brush strokes that range from bold forms to faint ink washes that render scenes in a dreamlike mist. To simulate this liquid effect, MMIA turned to Troublemakers.tv, a production company based in Paris, and German director Niko Tziopanos of weareflink. The result is mesmerizing, a merging of design, computer graphics, visual effects and live action blending seamlessly together to appear that an ancient ink painting has come to life.
San Francisco-based photographer Ryan Heffernan took these dramatic shots for a Japan Rags ad campaign. What looks like a freeze-frame photograph captured with split-second timing is actually a composite of three different stills.
Here’s a novel way to get consumers to test out your product. In March, Nokia announced a competition to shoot a short film entirely with a Nokia N8 mobile phone. It invited entrants to send in a story pitch and offered a $5,000 filming budget and two Nokia N8s to eight finalists.
“Splitscreen: A Love Story,” directed by UK-based JW Griffiths, won the first place award of $10,000.
Created by Agence H in Paris, the new Citroën commercial for the C3 is funny, effective and amazing for what it doesn’t say and doesn’t show. For one, it doesn’t show the new C3 until the very end. It doesn’t have a voiceover explaining each of the car’s fancy standard features. It just shows a man driving an old car and pretending that it comes “loaded with specs” by imitating the sounds that each feature would make. You don’t have to speak English or French to get the point.