Levi’s Spec Ad Salutes Team USA

This spec ad for Levi’s says it all without lyrics, voiceover or text. Using Jimi Hendrix’s electric rock guitar version of the American National Anthem and Levi’s famous Red Tab rising soulfully up the denim “flagpole” seam, the ad salutes Team USA in the 2012 Olympics. The spec ad was the work of Los Angeles- based digital/video agency, PatrickOrtman Inc.